Writing
What we learned building the themes
We write when we have measured something or changed our minds about it. Every post is about work we have actually done: audits we ran, budgets we set, or terms we had to write down more clearly.
Every article
The archive is short on purpose. We publish when there is something measured to report, not on a content calendar.
Nothing published under that topic yet
We only tag a post when the topic is genuinely what the post is about, so some topics sit empty for a while. The full archive is the better place to start.
The themes these posts are written from
Everything we describe here is applied in the catalogue: published script budgets, WCAG 2.2 AA targets and no dependency on paid apps. Each theme page shows the numbers and links to a demo store you can measure yourself.